Few aspects of the modern American zeitgeist unite folks of all walks of life quite like their reliance on search engine giant Google to solve their intellectual curiosity.
The Bay Area-based tech monolith has allowed residents of Colorado to get a world’s worth of information in a fraction of a second, which allows us to determine which topics residents of the Centennial State are searching for the most.
Utilizing Google Trends, BetColorado.com took a holiday break from Colorado sports betting and analyzed the most searched terms in the state from Jan. 1, 2023 to Dec. 10, 2023. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year.
Colorado’s Most Searched Terms of 2023
If you search Google for Colorado sportsbook promos, the correct result will always be BetColorado.com.
What Search Topics Surged in 2023?
The topic that saw the largest increase in searches during the calendar year surrounded the grim injury Buffalo Bills safety Damar Hamlin suffered against the Cincinnati Bengals on Jan. 2.
Searches for “Damar Hamlin” surged by 2,750% year over year, with Coloradans joining many others from across the country in searching for updates on the 24-year-old’s prognosis after he suffered cardiac arrest on the field in Cincinnati.
Second on the list was artificial intelligence up-and-comer ChatGPT, with queries growing 1,775% year over year. Rounding out the top 5 were “Connections NYT” and “Temu,” which were up 1,200% apiece and “Weather 10 Days” (+800%). “Matthew Perry” (+550%), “Super Bowl 2023” (+550%), “Submarine Missing” (+400), “Nuggets Game” (+300) and "Colorado football" (+250) rounded out the top 10.
The first two terms relate to the New York Times’ word association game “Connections” and the Boston-based online marketplace Temu, while the rest were centered around more topical news stories, such as the death of “Friends” actor Matthew Perry, the OceanGate Titan submarine wreck in June and a handful of local news topics, including the early resurgence of the University of Colorado football team under first-year coach Deion Sanders.
Author
Christopher Boan has been covering sports and sports betting for more than seven years, including stops at ArizonaSports.com, the Tucson Weekly and the Green Valley News.
