Beter Expands to Colorado With Second U.S. License

Sports data and eSports supplier Beter is coming to the Centennial State.

The company announced on Thursday, Oct. 9 it has received a vendor minor license from the Colorado Division of Gaming, their second U.S. license since approval from New Jersey in April. This will allow Beter to deliver their live data and streaming content to licensed sportsbook operators in Colorado, providing live streaming, real-time data and odds for approx. 700,000 events annually, offering up to 50 betting markets per event.

Beter looks to expand their fast-betting products in the U.S. and will do so with their ESportsBattle and Setka Cup tournaments. Both tournaments will go live in Colorado with bet365.

Bettors in Colorado will now have access to Beter’s eFootball and eBasketball formats, along with their 24/7 table tennis series.

“This is another milestone moment for Beter as we continue to expand our presence across the United States. Securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products," said Gal Ehrlich, Beter CEO, in a news release.

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Expanding Beter’s U.S. Footprint

Beter has other licensing efforts underway in Arizona, Indiana, and North Carolina, with the hopes of gaining entry into those markets.

“The Colorado license aligns with our wider strategy of securing approvals and launching exclusive products for bettors across all key regulated US states," said Valeriia Tarchynska, Chief Legal Officer at Beter.

Beter's products are currently live with major operators in Europe and Latin America.