An Australian gambling company that already has its U.S. headquarters in Denver announced it has launched its online sportsbook in The Centennial State, the latest entrant to sports betting in Colorado.
ClutchBet, which has been operating in Iowa since last year, is now live in Colorado along with its local partner, The Wild Card Saloon & Casino in Black Hawk, Colo., ClutchBet’s parent, BlueBet, announced in a news release.
BlueBet Holdings Ltd, is headquartered in Sydney and traded on the Australian Securities Exchange (ASX:BBT). ClutchBet outlines its business strategy as pursuing both the B2C and the B2B markets in the United States. It has access to two more U.S. markets, Louisiana and Indiana, where it expects to go live this year.
In going after the consumer market, ClutchBet points to what it calls its “differentiated ‘Capital Lite’ U.S. market entry strategy.” Stay close to this site for some great Colorado sportsbook promo codes from ClutchBet when the time comes.
“We are excited to go live in Colorado, our second U.S. state. It’s a homecoming for us, with ClutchBet’s headquarters located in downtown Denver,” said BlueBet CEO Bill Richmond.
“We’re really pleased with our progress in the U.S., as we move towards the next stage of our ‘Capital Lite’ U.S. market entry strategy. Our U.S. team has worked hard to deliver a memorable betting experience for our U.S. customers, who have responded strongly to our differentiated brand, with initial uptake very encouraging.”
New Entry Among Online Sportsbooks
In particular, ClutchBet emphasizes a “mobile-first strategy” as it notes it delivers a premium mobile-user experience, a sign it will compete significantly across top Colorado betting apps.
The next stage of BlueBet’s American market entry is its B2B Sportsbook-as-a-Solution model for U.S. partners.
“The multijurisdictional capability of our scalable proprietary technology platform enables us to expand faster in the U.S. and to progress our B2B Sportsbook-as-a-Solution offer, which is attracting interest from potential partners,” Richmond said.
“I would like to congratulate and thank The Wild Card Saloon & Casino, our valued partners in Colorado, and the BlueBet team, who made this moment possible.”