Simplebet, a gaming technology company, has announced a deal with ClutchBet to power its in-game betting markets.
As a result, ClutchBet will be able to offer its bettors an expanded slate of real-time wagering opportunities for MLB, NBA, NFL and college basketball and football games. The Australian-based operator is currently a licensed Colorado sportsbook both here and in Iowa.
Gambling problem? Call 1-800-GAMBLER (Available in the US) Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. First Bet Offer for new customers only (if applicable). Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel. This promotional offer is not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.
In-game betting, also known widely as micro-betting, has long been considered a high-growth opportunity in the U.S. It allows bettors to wager on the outcome of a specific play, such as an at-bat in a baseball game or a possession in either a basketball or football game.
“ClutchBet is committed to delivering the most innovative betting experience, and we’re excited to offer ClutchBet players in Iowa and Colorado the opportunity to more deeply engage with their favorite teams and players both locally and worldwide,” said Jake Francis, the company’s senior vice president for operations.
Terms of the agreement were not disclosed in a release Simplebet issued earlier this week.
Must be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MO, NJ, NY, NC, OH, PA, TN, VA, WV, WY or Washington, DC. New users only. Must register using eligible promo code. First wager after registration must qualify. Min. Odds: -500. Max. Bonus Bet: $250. Awarded as non-withdrawable Bonus Bet that expires 14 days after receipt. Bonus Bet amount not returned for winning bets. Void where prohibited. See http://Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MO, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit http://mdgamblinghelp.org or WV: visit http://1800gambler.net ; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; LA (Licensed through Horseshoe Bossier City and Caesars New Orleans), Washington, DC (OLG Class A licensed Operator): Call 1-800-522-4700. ©2025, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER DC, LA: Call 1-800-522-4700 MA: Call 1-800-327-5050 or visit http://gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)
Busy Time for Simplebet
The agreement for ClutchBet Sportsbook Colorado and its operation in Iowa is the second for Simplebet in as many weeks. Last week, it announced a deal to partner with Hard Rock Sportsbook, which is available in seven states.
Simplebet is a New York-based company established five years ago. It has developed a wagering solution for sportsbooks that uses machine learning to provide numerous markets with the intention of turning any moment of an event into a betting market.
Because of that, the company says it brings “instant gratification” to the sports betting experience.
“Our short-form betting products are redefining the digital sports experience and we’re thrilled to be partnering with ClutchBet to offer these engaging markets to their users,” said Simplebet CEO Chris Bevilacqua.
Bevilacqua co-founded the company with Scott Marshall and Joey Levy. Levy has since teamed with boxer and social media star Jake Paul to create Betr, a $50 million micro-betting-focused sports betting start-up powered by Simplebet and currently available in Ohio and Massachusetts.
Must be 21+ to participate. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, KY, MI, NJ, OH, PA, IL, TN, VA, VT), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), visit www.mdgamblinghelp.org (MD), 1-800-522-4700 (WY), or visit www.1800gambler.net (WV). GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support (MA). Call 1-877-8HOPE-NY or text HOPENY (467369) (NY).
ClutchBet New to Colorado
ClutchBet is a new operator among Colorado betting apps, having debuted in the Centennial State a little more than a month ago. It launched in Iowa last September.
The sportsbook is owned by BlueBet Holdings, a publicly traded company in Australia. In addition to operating in Colorado and Iowa, ClutchBet also has market-access deals in place for licenses in Louisiana and Indiana. It also, though, is offering its technology platform to other companies that want to provide their own sportsbook.
GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit http://gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit http://ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: http://sportsbook.draftkings.com/promos . Ends 1/4/26 at 11:59 PM ET. Sponsored by DK.
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