When the 2023 Women’s World Cup kicks off July 20, there’s a pretty good shot state residents will be tuning in and making wagers on sports betting apps in Colorado.
Between the U.S. Women’s National Team’s consecutive World Cup titles and Colorado players Lindsey Horan and Sophia Smith, the Centennial State will have its fair share of connections to this year’s event, which begins with the U.S.-Vietnam showdown from Auckland’s Eden Park on July 21.
BetColorado.com utilized Google Trends to look at the highest search volume of the term “FIFA Women’s World Cup” in the United States over the past 90 days. After gathering data on July 10, 2022, we determined the Top 10 states with the most interest.
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Most Interest in Women’s World Cup
| Rank | State | Interest Level vs. Other Topics* |
| 1 | Oregon | 42 |
| 2 | Colorado | 40 |
| 3 | Maryland | 39 |
| 4 | Massachusetts | 38 |
| 5 | Virginia | 37 |
| 6 | Montana | 35 |
| T-7 | Connecticut | 34 |
| T-7 | New Jersey | 34 |
| T-7 | Vermont | 34 |
| 10 | California | 33 |
Colorado sportsbooks list the United States as World Cup favorites at +225.
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Where Colorado Ranks In Interest
Nationally, Colorado ranks second when it comes to search interest level on Google Trends, at 40, coming in behind Oregon (42) and ahead of Maryland (39), Massachusetts (38) and Virginia (37).
The U.S. Women’s National Team looks to capture their sixth World Cup championship in the ninth iteration of the event. Much of the country will no doubt tune their televisions to see whether Megan Rapinoe and company can “three-peat” as champions.
BetMGM Sportsbook Colorado has the U.S. as -25000 favorites to win its opener against Vietnam.
Should this year’s U.S. squad follow in the footsteps of their 2015 and 2019 forerunners, they’ll stand tall as the first nation to win the event three times in a row, with Germany being the only other country to win the event twice in a row (2003 and 2007).
Fans of the red, white and blue will have a local interest in this year’s festivities, with natives of Golden and Windsor handling various tasks for coach Vlatko Andonovski from the pitches of Australia and New Zealand over the next month-plus.
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