Prop JJ Fuels Water Projects as Colorado Sports Betting Revenue Grows

Prop JJ Fuels Water Projects as Colorado Sports Betting Revenue Grows
Calli Varner Profile Picture

Colorado sports betting delivered a major funding boost to statewide water projects in 2025, as higher wagering activity translated into increased tax revenue directed toward conservation and infrastructure. 

With sportsbooks generating more taxable revenue, the state was able to expand financial support for long-term water management efforts under the Colorado Water Plan.

Must be 21+ to participate. Gambling problem? Call 1-800-GAMBLER (CO, IL, IA, KY, KS, LA, MD, NC, NJ, OH, PA, TN, VA). Call 1-800-NEXT-STEP (AZ). Call 1-800-9-WITH-IT (IN). Deposit required. Paid in Bonus Bets. Bets wager excluded from returns. New Customer only. T&Cs, time limits and exclusions apply. Code is for marketing/tracking purposes.

Colorado Sports Betting Revenue Flows Into State Water Plan

Roughly 93% of Colorado sports betting tax revenue is now allocated to the Water Plan, providing a steady funding source for projects tied to drought mitigation, population growth, and water supply sustainability. The growing revenue stream has allowed Colorado to invest more consistently in large-scale initiatives, including the Gunnison Water Supply Project and the Colorado Connectivity Channel.

Officials say the expanded funding has improved the state’s ability to plan multi-year infrastructure upgrades while maintaining ongoing conservation programs. As sports betting activity continued to rise throughout 2025, the impact on water-related funding became increasingly visible.

Must be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MO, NJ, NY, NC, OH, PA, TN, VA, WV, WY or Washington, DC. New users only. Must register using eligible promo code. First wager after registration must qualify. Min. Odds: -500. Max. Bonus Bet: $250. Awarded as non-withdrawable Bonus Bet that expires 14 days after receipt. Bonus Bet amount not returned for winning bets. Void where prohibited. See http://Caesars.com/promos for full terms. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MO, NJ, OH, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: visit http://mdgamblinghelp.org or WV: visit http://1800gambler.net ; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; LA (Licensed through Horseshoe Bossier City and Caesars New Orleans), Washington, DC (OLG Class A licensed Operator): Call 1-800-522-4700. ©2025, Caesars Entertainment Gambling Problem? Call 1-800-GAMBLER DC, LA: Call 1-800-522-4700 MA: Call 1-800-327-5050 or visit http://gamblinghelplinema.org NY: Call 877-8-HOPENY or text HOPENY (467369)

How Proposition JJ Changed CO Sports Betting Revenue Distribution

The funding increase traces back to voter approval of Proposition JJ in November 2024. The ballot measure removed Colorado’s previous $29 million cap on annual sports betting tax collections, allowing the state to retain all tax revenue from Colorado sports betting apps instead of issuing refunds once the cap was reached.

By eliminating the cap, Proposition JJ created a direct link between sports betting growth and water project funding. What began as a regulatory change in late 2024 became a major financial driver in 2025, as expanding sportsbook activity generated additional dollars for conservation and infrastructure across the state. Continued growth in Colorado sports betting could lead to additional funding gains for water projects in 2026.

quote

Author

Calli Varner

Calli has been an avid sports fan since she can remember. After earning her Bachelor’s degrees from the Walter Cronkite School of Journalism at Arizona State University, she combined her passion for journalism and sports. Calli has covered the NFL, NBA, MLB, NCAAF, college sports, and sports betting for several media outlets.

Cited by leading media organizations, such as: