The Impact of the Online Gambling Act in Colorado

The Impact of the Online Gambling Act in Colorado
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Colorado sports betting just entered a new era. Governor Jared Polis has signed the Online Problem Gambling Act into law, marking the first major reform to the state's betting industry since voters approved legal wagering back in 2019. The new rules aim to protect bettors while keeping the market intact.

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What the Law Actually Changes

Senate Bill 26-131 establishes several new guardrails for anyone using Colorado sports betting apps. Bettors are now limited to a set number of deposits within a 24-hour period, and credit cards can no longer be used to fund betting accounts. Sportsbooks are also barred from sending push notifications or texts that solicit bets or deposits, and companies are prohibited from targeting anyone under the age of 21.

Supporters say these measures directly address a problem that has grown alongside the industry itself. Wagering in Colorado has ballooned from around $1 billion a year to more than $6 billion annually in just a few years, and calls to the state's gambling addiction hotline jumped nearly 50 percent in the first year after legalization. Lawmakers from both parties, including sponsors Sen. Matt Ball and Sen. Byron Pelton, pushed the bill through with bipartisan support, and it passed comfortably in both chambers of the legislature.

What Got Left Out

The version signed into law is notably softer than earlier drafts. A provision that would have banned proposition bets, wagers on specific in-game events like passing yards or which team scores first, was stripped out before the final vote. A proposed restriction on advertising during daytime and evening hours also disappeared during negotiations. Critics of the final bill argue that removing these pieces leaves some of the biggest drivers of problem gambling untouched, since prop bets and multi-leg parlays tend to generate the most revenue for operators.

The industry has pushed back on the parts of the bill that did survive. Some sportsbook representatives argue that strict deposit limits could backfire, since bettors who know they are capped at a certain number of transactions may simply increase each deposit rather than bet less overall.

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Why This Matters Beyond Colorado

Colorado's law is part of a broader trend. It follows similar credit card bans passed this year in Virginia and Maine, making Colorado the third state in 2026 to restrict that funding method for online wagering. Advocacy groups like Healthier Colorado have called the bill the most comprehensive set of sports-betting protections in the country, despite the concessions made along the way.

The state also faces a built-in tension going forward. Tax revenue from sports betting now funds programs that previously lacked dedicated funding, including water conservation projects, and that reliance has made deeper structural reform politically difficult. As other states watch how Colorado's experiment plays out, the results could shape how problem gambling protections get written into law across the rest of the country.

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Author

Robert Hayek

Robert B. Hayek has been writing about sports for over a decade and is currently a member of the Gambling.com Group team. In his spare time, he runs the largest sports meetup group in Orange County, CA, actively participating in every sport imaginable. He is also a published author of five thriller novels, all available on Amazon.

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